Project Brief:

Select a brand and design a shopping/styling/agentic AI assistant for the brand's e-commerce site to create a more seamless shopping experience and better associations with the brand.

My Solution:

I selected the fashion brand ADERERROR, as I have been a long time admirer of their work and wanted to challenge myself with picking a brand that has a faceless crew of designers behind its creation. After learning about The New Retail ideology that is taking place in China, and taking inspiration from current digital avatars that are popular in Korea, I created ADERI, the digital face to the anonymous crew behind ADERERROR. I wanted an AI assistant that could help consumers learn more about the brand, and how to implement ADERERROR's design and style philosophy into their life. By creating a digital AI avatar assistant to help users find the style that best fits them from ADERERROR's past collections, ADERI helps the user understand the brand and build a better relationship with them as well.

AI WAS USED IN THIS PROJECT FOR HELP WITH IMAGE GENERATION AND IDEATION.